How to Use Social Media To Attract The Perfect Talent For Your Vacancy

The days of advertising job vacancies in the Saturday newspaper are long gone. Since we’ve moved into the digital age, the majority of recruitment happens online, which is why businesses need a range of tools to find top talent. One of those tools is social media, which is quickly becoming a go-to for both employers and applicants.

Let’s look at how you can harness the power of social media to find the right people for your jobs.

Understand your recruitment goals

The key to any recruitment process is understanding what you actually need. If you don’t know what you’re looking for, it’s going to be much harder to find. Start by assessing your recruitment needs. Do you need to replace a permanent staff member who is leaving? Or are you interested in hiring a specialist for a one-off assignment?

Then, you should clearly define the position and the types of skills and qualifications that are necessary. Don’t just think about degrees and formal qualifications because you need the right fit on a personal level, too. Once you know the type of person you need, it’s time to consider the social media platforms you can use.

Find the best social media platform for your needs

Job opportunities are found on almost every social media platform these days. But for employers, it’s about choosing the ones most likely to deliver your successful candidate. LinkedIn is probably the most popular platform for finding employees because it was built around networking and recruitment. Remember that practically everybody uses Facebook, Twitter and Instagram, so you can get plenty of applications through these sources.

Think about the type of person you want to hire and determine where they would be looking for jobs. Facebook and Twitter are great, but they’re also very busy. So, if you want to cut through some noise, you’ll need to use appropriate hashtags to avoid being inundated with unqualified applications.

Think outside the box

Don’t be afraid to stray from the norm when choosing a platform. The popular platforms are great, but if you want something more specialised, you could consider networks such as GitHub, especially if you are looking for IT professionals. For sales and marketing staff, online forums such as Quora and Moz are great places to find skilled individuals.

You’ll likely know about certain online platforms and forums that are relevant to your industry, which can be a goldmine for potential applicants. Really, it’s about finding the balance that works for you. 5 applications from highly skilled individuals on a niche social platform may be more beneficial than 100 unskilled applicants from Facebook, for example.

Post job opportunities and share

Finally, you only need an appealing post to attract potential candidates. Make sure the tone of voice matches your business image, and most importantly, be genuine in your job posts. You want to engage with the best talent available, so don’t dumb down your recruitment posts.

Also, ensure you have a solid process in place for handling messages, enquiries and applications. After that, simply ask your employees to share your post, get the word out there, and find the perfect new team member.

Promote your business on social media

When we talk about promoting your business on social media, we don’t just mean advertising. We’re talking about sharing genuine and engaging content about your workplace. Remember, if potential candidates find your job postings on social media, the first thing they’ll check is your profile.

Every company’s social media strategy is different, but it always helps to share content that shows your business as a great place to work. The landscape has shifted to a point where candidates don’t just want a paycheck. They want to work for companies that share their values and provide a great working environment. So, give top talent a chance to see just how amazing your workplace is.

Need expert recruitment services?

Salexo is your number one choice for consulting and recruitment services. We consult thoroughly, listen to your needs, and identify the best candidates for your vacancies. We also provide expert advice on recruitment strategies. Whether you need a one-off job placement or permanent staff, Salexo helps you find top-end talent that takes your business further. Contact us today to find out more.